Barrel-Aged Stout and Selling Out by Josh Noel

Lucky for me there was a whole bunch of wild stuff, something remarkable had just begun.” “I thought the book might end with the Goose sale. “I started not that long after the Goose sale not knowing exactly what the book would be,” he said. also drastically increased, 2,475 in 2012 to 6,372 in 2017.īig beer buying smaller breweries also saw a valuation peak in 2015, when Constellation Brands paid $1 billion for San Diego’s Ballast Point Brewing. But beyond the Halls, the beer world took Noel for a wild journey as AB InBev went on a buying spree, as did MillerCoors, Heineken, and Constellation Brands. Throughout Barrel-Aged Stout and Selling Out, Noel tells the story of John Hall and his son, Greg, both integral to the tale of how Goose Island became a craft beer powerhouse, the sale and the following seven-year roller coaster. “If he didn’t say yes, it might not have happened,” Noel said.

The $38.8 million sale of Goose Island occurred in 2011, so in 2012 with the book in mind, Noel contacted the founder of Goose Island, John Hall, and asked if he, too, thought there was a book in the story. “I felt Anheuser Busch’s entry into craft beer deserved a rigorous effort.”

Barrel-Aged Stout and Selling Out by Josh Noel